Involving digital technologies in our brand’s creative journey is at the core of our mission. Tech (IT) can be used directly in the creative process itself to provide many new possibilities. This is something we will be definitely experimenting with more and more in the future.
However, at the moment there is something else involving state-of-the-art tech, on which we are actively working. This is the enhancement of the digital showcase of our products, with a focus on the web and our online store!