The designer and the brand

Avgousta Theodoulou is a Cypriot fashion designer born and raised in Cyprus. She studied Computer Science (BSc & MSc) in Greece (Ioannina), where she worked as a tutor for several years. Alongside, she was experimenting with various handmade techniques and materials. In 2013, she made a significant life change by relocating to Paris to pursue her dream and study fashion design. While in Paris, she had the opportunity to undertake internships at several prestigious fashion houses, gaining invaluable experience. In 2016, she earned her degree in Fashion Design and Technology (BA) from IFA Paris. With her graduation collection, she won the Bronze award in an international fashion design competition in China, and was honored with the Best New Designer award in Athens Xclusive New Designers Awards 2017 in Greece. In 2024, she was recognized with the Madame Figaro Woman of the Year Award – «Fashion & Jewelry Designer 2024» in Nicosia, Cyprus, further establishing her status as an influential figure in the industry. Her creations have appeared in catwalks in Paris, Athens, Washington D.C., China, and Cyprus. Today, the designer lives in Paris where her self-labeled brand is based.

Avgousta creates high-quality luxury clothes and accessories, using natural and organic fabrics. She chooses to showcase her work when she has something new to say. She rejects the rules of fast fashion that exploits or marginalizes human from the process, deadens sentiments, fades our personal style, and degrades quality. Contrary, she stands with the principles of slow fashion that respects human and the environment: it gives value to clothes through its more profound design process, and by caring about the choice of materials and the footprint of the overall production process.

Her signature that made her stand out when she first presented her work, is the traditional handmade techniques she adapted, developed and managed to incorporate them into her clothes. Her creations were rightfully characterized as avant-garde and not folklore, due to the innovative way by which she applied and rendered these techniques. The aim was, by means of these techniques, to emphasize the traces of the hand over its creation; as a designer, she dares to highlight the process and the means of human creation that brought each of her garments to life. The concepts that drive Avgousta’s creations fluctuate between several existential dualities that deep inside compose the fabric and structure of our very existence: forcefulness and fragility, the new and the old, the complex and the simple.

Avgousta has a small atelier in Paris where she designs and develops her ideas and prototypes, which then are presented in fashion exhibitions and shows. She produces limited numbers of pieces in collaboration with artisans and ateliers in Paris and Greece. Recently, she has started developing collaborations with artisans and manufacturers in Greece and Cyprus that have a long know-how tradition in related fields that is worth to be promoted internationally.

Occasion for one of these collaborations is her series of silk scarves, which are designed in Paris by her and produced in Greece. More specifically, the production takes place in Soufli, Evros, which has a very long tradition in silk production and processing. For the future, Avgousta’s ambition is through her work to broaden this promotion for Greek and Cypriot know-how outside these countries.

Competitions

2024:  Madame Figaro Woman of the Year Award – Fashion & Jewelry Designer 2024, Nicosia, Cyprus.

2017:  21st Athens Xclusive New Designers Awards, Athens, Greece.

2016: China International Fashion Designers Creation Contest, Keqiao, Shanghai, China.[/vc_column_text]

Awards

Madame Figaro Woman of the Year Award – Fashion & Jewelry Designer 2024, Nicosia, Cyprus.

Best New Designer award at Athens Xclusive New Designers Awards 2017, Athens, Greece.

Bronze award at China International Fashion Designers Creation Contest 2016, Keqiao, Shanghai, China.

Catwalks / Exhibitions

2023: Catwalk at Atsas Cultural Center, Cyprus, under the auspices of the French Embassy in Cyprus and the Cyprus Anti-Cancer Society.

2019: Beyond the Little Black Dress – 4th Edition” catwalk at the Embassy of France in Washington DC, USA.

2017: 22nd Athens Xclusive Designers Week – October 2017 , Athens, Greece.

2017: 21st Athens Xclusive Designers Week – April 2017 , Athens, Greece.

2016: Beyond the Little Black Dress – 2nd Edition” catwalk at the Embassy of France in Washington DC, USA.

2016: Annual IFA fashion show featuring the best graduation collections, Paris, France.

Contact

Assistance

If you have general inquiries, please contact us at contact@avgoustatheodoulou.com and we will get back to you as soon as possible.

For other inquiries you can use any of the following emails.

Contact type Email
General contact@avgoustatheodoulou.com
Sales/Customer service cs@avgoustatheodoulou.com
Press press@avgoustatheodoulou.com
Jobs jobs@avgoustatheodoulou.com
Website name@avgoustatheodoulou.com
Address

AVTH Sarl

23/25 rue Jean-Jacques Rousseau

75001 Paris, France

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