The collection “BODIES OUT OF FRAMES” S/S 2018 is Avgousta Theodoulou’s first complete collection. It was presented at the 22nd Athens Xclusive Designers Week (AXDW) in October 2017. This collection came right after winning the “Best New Designer Award” at the previous Athens Fashion Week, the 21st AXDW in April of the same year.
Avgousta’s signature is to combine complex handmade techniques with classic fine tailoring, in order to create garments with innovative and artistic forms that aim to be wearable at the same time. In the new collection, Avgousta insists once again on using high quality natural fabrics like linen, organic cotton, and silk.
This collection has been sponsored by the International Fashion Academy (IFA Paris) from which Avgousta Theodoulou graduated last year. The fashion school recognized her talent and potential and supported her first complete collection.
“Frame” is a fundamental element in human perception. Literally, it highlights a part of physical space while at the same time capturing and restricting the content into its boundaries. Frames are also building blocks of one’s personality and how she understands the world. Each frame may be nonempty (highlighting some concept, experience, idea, concern, or knowledge) or empty (highlighting needs, desires, ambitions, or ignorance). In both cases, a frame stresses either its content – when exists, or the absence of content making more intense the sense of emptiness and unfulfillment (desires and the goals that are yet to be achieved).
The “BODIES OUT OF FRAMES” collection has a dual interpretation. Firstly, it considers the human as a composition of various frames. Secondly, it refers to the human figure which embraces its weaknesses in order to make a step further out of its frame, beyond emptiness or restriction.
Inspiration for this collection have been the works of artists like Jean-Louis Corby and Isabel Miramontes that represent human being in all the ambiguity of its power and fragility through incomplete forms that remain though dynamic and flexible, and also Karl Blossfeldt‘s “Delphinium” who photographed plants creating higher artistic forms while growing and interacting with their environment. His photos were colorless and focused on plants’ structural details.
From the perspective of the figure, various parts of the body are enframed by missing parts of the fabric as a way to get highlighted. From the perspective of the garment and the material, the same effect gives the sense of absence and emptiness. There are also fridges which are signs of human fragility. The garments are in natural color tones that resemble the texture of human figures in sculptures.